Can Marketing Save the Planet? – It certainly plays an important role.
We’re all about conversations that inspire change…
We didn’t know what to expect when we decided to start a podcast back in 2020, all we knew was an important conversation needed to happen after writing our first book. Since then, we’ve sat down with some of the brightest minds in sustainability, marketing, science and business, we’ve dived into raw, honest conversations about how brands can, and must step up to protect our planet and society. Can Marketing Save the Planet? It’s a big question and an even bigger conversation - this is a podcast where hope, innovation, and tough truths collide.
The planet is in crisis, and businesses have a huge role to play. How do we turn profit-driven marketing into a force for good? How do we inspire real action, not just lip service? Who’s responsible and how do we educate, raise awareness and change behaviour at scale? Our podcast sets out to explore all of this.
Tune in to over 100+ and growing all the time episodes… You’ll find the podcast on Spotify , Global Player , Apple, and on all the usual platforms. (Pretty much wherever you get yours!). Tune in.
Download our About the Podcast Overview Doc - or get in touch, if you’ve got an idea for an episode…
Our guests are changemakers, CEOs, activists, scientists, regulators and of course marketers who are rewriting the rules and doing amazing work all with a common goal. You’ll discover conversations about:
How Marketers can tell a true story about climate change
Principles of climate communication
Building capital from waste
Stories of impact
How to navigate green claims and greenwashing
The practical challenges facing business
Why Carbon Literacy is so important
Sustainability leadership - Leading by example
How small businesses need to progress to Net Zero
The purpose of business
And SO MUCH MORE…
We believe Marketers have unique skills in the world, from branding which builds loyalty to storytelling that moves people to act. What if we used our powers for good - imagine what we could achieve?
Sceptics, optimists, marketers who want to do better, and the consumers demanding change, if you’ve ever felt torn between making a profit and making a difference, you’re in the right place. Spoiler alert – you can do both.
Episode 06: Sustainability and Local Government. Cabinet Lead for Climate Change and Sustainability RBWM - Donna Stimson
The Government has made significant commitments to meet global sustainable targets, daily we hear of a new scheme or initiative that helps the UK move towards providing solutions around climate change and a more sustainable future. But what role does local government play in supporting businesses and constituents at the coal-face (no pun intended!). In this podcast we hear first hand from Donna Stimson, passionate environmentalist and Cabinet Lead for Climate Change and Sustainability in the Royal Borough of Windsor & Maidenhead. Filled with honest and practical advice (and inspiration) - Tune in to hear about how local government and government align - and some of the initiatives, support and advice that will inspire you .
Episode 05: The Problem with Plastic - the challenges and innovations around one of our biggest issues. Mark Lapping, CEO, Aquapak
Plastic… one of the biggest challenges, particularly when it comes to reusing, recycling. In this episode we’re joined by Mark Lapping, dedicated environmentalist and CEO of Aquapak, an organisation focused on innovative polymers that truly leave no trace.
Episode 04: A Consultant’s view - The Practical Challenges Facing Marketers and Businesses. Sarah Duncan - Sustainable Consultant and Author of ‘The Ethical Business Book’.
In this podcast we explore the practicalities of how a Sustainable Consultant can support businesses - and some of the typical key challenges to overcome.
Episode 03: Sustainability needs to be led from the top! Sarah Walker-Smith, CEO Shakespeare Martineau
In this episode we explore whether Marketing Can Save the Planet with Sarah Walker-Smith, CEO Shakespeare Martineau.
Episode 02: Why BCorp is a race to the top! James Perry, Co-chairman Cook, Co-Founder BLab
In this episode we discuss what BCorps are, where they came from and what they mean for business. We also uncover that James’s first role was indeed in marketing!
Episode 01: Embedding Sustainability into a Rebrand. Leeya Hendricks, CMO, Delta Capita.
In this podcast we glean insights and inspiration from our very first podcast guest…. Leeya Hendricks, CMO, Delta Capita.
Introduction to Can Marketing Save the Planet from your podcast hosts, Gemma, G and Michelle
Introduction about why we wrote our book and why we felt the need to continue to explore the important question of ‘Can Marketing Save the Planet?’ Join in…