The 100 points Sustainable Marketer Challenge
In the Learning Zone you’ll find a range of resources to support you with your Sustainable Marketer Manifesto Commitments. We’ve allocated a simple ‘points’ system to each resource. Challenge yourself to get to 100 points and claim your Sustainable Marketer badge!
The learning outcomes from working through these resources will help you to:
Grow awareness of carbon literacy, the science and urgency behind the climate crisis.
Understand the impact of too much carbon on the planet, where it’s coming from and what we can all be doing to reduce it.
Understand the role we all play as consumers - and you play as a responsible marketer.
Build a business case for climate action within your organisation - with clear and practical action steps.
Provide you with a range of useful tools which you can signpost to leadership teams, stakeholders and suppliers so you can continue to educate others.
Gain a strong narrative around sustainable marketing so that you can start important conversations with the leadership team or others within your organisation or client portfolio to drive impact and action.
Ask the right questions and understand the opportunities.
Understand the role leadership plays in sustainability, what it takes to be a sustainable leader and why it must be led from the top.
Understand how and why every part of the stakeholder chain is now important to your business success.
Why partnerships and working together across industry is an important part in tackling the environmental crisis. What type of partnerships you should be considering and what best practice looks like.
When you’ve hit your 100 points, let us know and we’ll send you your certification. But of course… don’t stop at 100 points - keep going. We’re all learning together. More information in the Learning Zone.