Can Marketing Save the Planet? – It certainly plays an important role.

We’re all about conversations that inspire change…

We didn’t know what to expect when we decided to start a podcast back in 2020, all we knew was an important conversation needed to happen after writing our first book. Since then, we’ve sat down with some of the brightest minds in sustainability, marketing, science and business, we’ve dived into raw, honest conversations about how brands can, and must step up to protect our planet and society. Can Marketing Save the Planet? It’s a big question and an even bigger conversation - this is a podcast where hope, innovation, and tough truths collide.

The planet is in crisis, and businesses have a huge role to play. How do we turn profit-driven marketing into a force for good? How do we inspire real action, not just lip service? Who’s responsible and how do we educate, raise awareness and change behaviour at scale? Our podcast sets out to explore all of this.

Tune in to over 100+ and growing all the time episodes… You’ll find the podcast on Spotify , Global Player , Apple, and on all the usual platforms. (Pretty much wherever you get yours!). Tune in.

Download our About the Podcast Overview Doc - or get in touch, if you’ve got an idea for an episode…

Our guests are changemakers, CEOs, activists, scientists, regulators and of course marketers who are rewriting the rules and doing amazing work all with a common goal. You’ll discover conversations about:

  • How Marketers can tell a true story about climate change

  • Principles of climate communication

  • Building capital from waste

  • Stories of impact

  • How to navigate green claims and greenwashing

  • The practical challenges facing business

  • Why Carbon Literacy is so important

  • Sustainability leadership - Leading by example

  • How small businesses need to progress to Net Zero

  • The purpose of business

And SO MUCH MORE…

We believe Marketers have unique skills in the world, from branding which builds loyalty to storytelling that moves people to act. What if we used our powers for good - imagine what we could achieve?

Sceptics, optimists, marketers who want to do better, and the consumers demanding change, if you’ve ever felt torn between making a profit and making a difference, you’re in the right place. Spoiler alert – you can do both.

Michelle Carvill Michelle Carvill

Episode 120: Change Everyday Habits for Good & Disrupting Oral Care with Authenticity - with Dr Simon Chard, Co-Founder of PARLA Oral Care

In this episode of Can Marketing Save the Planet, we are joined by Dr. Simon Chard, cosmetic dentist and co-founder of PARLA Oral Care. PARLA is a B Corp certified challenger brand on a mission to give people toothpaste that is better for them, whilst ridding the industry of single-use plastic. “Every tube of toothpaste you've ever used still exists somewhere on the planet," he says. With 20 billion plastic toothpaste tubes ending up in landfill or ocean each year, (yes read that again! 20 billion!), Simon and his fellow co-founders, also leading dentists, felt a responsibility to act, and PARLA was born.

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Michelle Carvill Michelle Carvill

Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’

In this episode of Can Marketing Save the Planet, we are joined by Cathy Benwell, Co-Founder of CIC, A Good Thing. A Good Thing is a brilliant platform with a beautifully simple, yet truly impactful exchange idea, connecting businesses that have surplus items to local charities that gratefully receive items they need. Like many impact focused ventures, Cathy and her husband founded A Good Thing over a dinner table conversation about a cupboard full of nearly new laptops doing nothing.

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Michelle Carvill Michelle Carvill

Episode 118: ‘From problem-focused narratives to solution-oriented storytelling that triggers belief’with Matt Golding, Director at Antidote

In this episode of Can Marketing Save the Planet, we talk stories! We’re joined by Matt Golding, Director at Antidote -  and filmmaker, storyteller and strategist. Matt’s career has taken him from making viral comedy films for global brands to an exploration of how stories shape culture and belief… tune in for more.

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Michelle Carvill Michelle Carvill

Episode 117: ‘The Green Web - Why purpose-led websites are falling short and, how to fix it’ with Suzie Mills and Tim Brann, Co-Founders Oxygen Communications

In this episode of Can Marketing Save the Planet we are joined by Suzie Mills and Tim Brann, two of the co-founders of Oxygen Communications. We were keen to learn more about their research findings into the sustainability of UK purpose-led websites, which reveals a troubling disconnect between organisations' sustainability intent and their digital execution. But there’s plenty that can be done about that… tune in for more.

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Michelle Carvill Michelle Carvill

Episode 116: Harnessing People Power for Good, with Ivo Gormley, OBE, Founder and CEO, GoodGym

Following in the theme of sharing ‘good news’ and inspiration… in this episode of Can Marketing Save the Planet, we are joined by Ivo Gormley, OBE, Founder and CEO of GoodGym.

Ivo shares the story of how a simple act of running to deliver a newspaper to an older, housebound neighbour evolved into an inspiring movement that is redefining exercise, tackling social isolation and building greener, more connected communities.

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Michelle Carvill Michelle Carvill

Episode 115: A 20 Year Blueprint - How Sky uses Media to drive Sustainable Change - with Fiona Ball, Group Director, Bigger Picture and Sustainability at Sky

In this episode of Can Marketing Save the Planet, we are joined by Fiona Ball, Group Director of Bigger Picture and Sustainability at Sky. She shares an unparalleled, 20-year insider’s view of how a major media company can authentically embed sustainability into its core, from operations to storytelling, and use its unique platform to educate and inspire millions.

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Michelle Carvill Michelle Carvill

Episode 114: Marketing the city of Vienna - A Blueprint for Sustainable Change - with Florian Schleicher, Future Strategies

Welcome back… our first episode of 2026 - and in this episode of Can Marketing Save the Planet, we are joined by marketing strategist Florian Schleicher.

Florian shares his experience and provides a compelling insight into how marketing acumen can be the driving force behind a major city’s sustainability transformation.

In an exciting project with Vienna’s policymakers, Florian demonstrates how marketing’s role transcended traditional campaigns, integrating strategic storytelling directly into urban planning and civic engagement.

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Michelle Carvill Michelle Carvill

Episode 113: From Sell, Sell, Sell to Save and Regenerate - A Marketer’s Journey to Purpose - with Glen McDermott, CEO Red Rock Branding

In this final episode of 2025, we talk to Glen McDermott, CEO of Red Rock Branding and a leader in the conscious business movement. Glen shares his personal journey from retail marketing to founding a purpose-driven agency focused on "healthy people and planet," driven by experiences with public health and Australia’s devastating bushfires.

We delve into a subject close to our hearts, the critical role of language and leadership in shifting business paradigms. Glen talks us through the important work and mission of the Conscious Business Collaborative, which educates future leaders by putting students "shoulder to shoulder" with pioneering CEOs. He argues that while sustainability has “suffered tremendously in the greenwashing movement,” forward-thinking communicators are now leaning into more proactive terms and framing actions around what makes solid business sense.

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Michelle Carvill Michelle Carvill

Episode 112: The Purpose Reckoning - Why B2B Marketers Must be Brave and Smart - with Dave Vann, CEO, said & done

In a climate where many organisations are nervously dialling back on their social and environmental commitments, a surprising group is emerging as the new purpose pioneers - B2B brands. In this episode of Can Marketing Save the Planet?, we sit down with Dave Vann, MD of agency, said & done, to unpack their latest revealing research, ‘The Purpose Reckoning,’ which surveyed over 300 businesses.

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