Community work at scale is like hope with its sleeves rolled up …

We loved this latest podcast conversation with Rob Hopkins, co-founder of the Transition Network, climate activist and author of the fabulous feel good book, ‘How to Fall in Love with the Future’. Rob argues that the most critical work of our time is to actively imagine and cultivate a longing for a better future. He talks about the climate crisis being at its heart, a failure of the imagination telling us, “I think we live in a time where the future is being cancelled and the future is being colonized, and if you talk to a lot of young people, the future has just sort of disappeared, they can't think about the future”. The solution, he suggests, is not more dire warnings, but a radical shift towards what activist Ouassima Laabich calls "sensual futuring" - making a positive future feel tangible, desirable, and within reach. And that is exactly what his book sets out to do as he takes the reader (or listener) off in a time machine!

The integral role of the CMO in driving authentic sustainability…

In this final episode of our Responsible CMO mini-series, we’re joined by Sophie Collins, CMO at MPB.

Sophie shares her experience and provides compelling insight for how a Chief Marketing Officer can be the driving force behind an organisations’ sustainability mission. At MPB, a platform for buying and selling used photography equipment, the CMO role transcends traditional marketing, integrating sustainability directly into the function and business strategy.

Sophie’s approach is rooted in the authenticity of MPB’s purpose and circular business model. She emphasises that her role is not to invent a sustainability narrative but to articulate the organisation’s genuine commitment, “we are genuinely on a sustainability journey, and we genuinely care, and my job is to say that out loud.”

The power of small steps – “I would say... keep pushing on to be a force for good as a marketer.”

In this episode, the second in our “CMO mini-series” we go on a bit of dive deep with Gerald Breatnach, a seasoned insights professional with a passion for sustainability - which led him to complete a Masters in Sustainability Leadership at the Cambridge Institute for Sustainability Leadership.

We’ve wanted to catch up with Gerald ever since he joined us at our COM2 (Conference of the Marketer) event to share findings from his work and dissertation around the role of the CMO and sustainability.

“When it comes to climate – a brand cannot effectively power growth if it has an albatross around its neck, managing reputational risk is a huge part of a CMO's job today.”

In this episode of Can Marketing Save the Planet? we kick off our “CMO mini-series” and catch up with Nick Lembo, Head of Marketing at Isometric, a carbon registry on a mission to reveal trust in carbon markets.

Nick provides an expert breakdown of the carbon removal market he’s involved in, explaining how organisations can, and are, purchasing scientifically verified credits to offset their unavoidable emissions.

In our final episode of Can Marketing Save the Planet? before we take a break for the summer, we sit down with Kerry McDonald, CEO of Orchard to explore the intersection of marketing, sustainability, and sponsorship.

We delve into the complexities of sustainability focused sponsorships, where the line between meaningful partnerships and greenwashing has been increasingly scrutinised. Kerry talks about why sponsorship when rooted in shared values rather than transactions, can outperform traditional advertising in driving engagement. He explains, "done well, sponsorship is one of the most powerful engagement tools, it lets brands speak to their audience through shared passions."

“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?”

In this episode of the Can Marketing Save the Planet podcast?, we’re joined by Tom Ellis, CEO at Brand Genetics where we explore the psychology behind sustainable behaviour change, specifically digging into motivations, but from many different angles – 12 to be precise!

As Tom explains, "If you can align to people’s motivations, you can shift their behaviour in a way that feels natural—like they’re getting closer to their own goals."

In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of Eden Lab, about marketing’s potential to reshape business for sustainability. Leo shares his journey into the sustainability space, sparked by a moment of clarity when his son asked him what he did for a living, and also, he goes on, "sustainability was jargon-filled, techno-babble nightmarishness… but I saw an opportunity to repoint marketing’s creativity toward positive behaviour change."

If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it’s too late?

In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media.

Sangeeta discusses her latest book, ‘What Will Your Legacy Be?’ - expanding on her previous book by reaching a broader audience beyond the business and PR world. It’s a book that is so easy to get lost in and a wonderful, empowering hope filled read - reminding us just how much collective climate action is taking place across the world by people from all walks of life.

The book features 36 global conversations with scientists, indigenous leaders, business professionals and activists all working toward meaningful environmental change.

Agencies and green claims – Walking the talk or just talking?

In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands such as Who Gives a Crap, Music Magpie, SMOL and many more, and dives into the challenges agencies face in balancing creativity with compliance.