Can Marketing Save the Planet? – It certainly plays an important role.
We’re all about conversations that inspire change…
We didn’t know what to expect when we decided to start a podcast back in 2020, all we knew was an important conversation needed to happen after writing our first book. Since then, we’ve sat down with some of the brightest minds in sustainability, marketing, science and business, we’ve dived into raw, honest conversations about how brands can, and must step up to protect our planet and society. Can Marketing Save the Planet? It’s a big question and an even bigger conversation - this is a podcast where hope, innovation, and tough truths collide.
The planet is in crisis, and businesses have a huge role to play. How do we turn profit-driven marketing into a force for good? How do we inspire real action, not just lip service? Who’s responsible and how do we educate, raise awareness and change behaviour at scale? Our podcast sets out to explore all of this.
Tune in to over 100+ and growing all the time episodes… You’ll find the podcast on Spotify , Global Player , Apple, and on all the usual platforms. (Pretty much wherever you get yours!). Tune in.
Download our About the Podcast Overview Doc - or get in touch, if you’ve got an idea for an episode…
Our guests are changemakers, CEOs, activists, scientists, regulators and of course marketers who are rewriting the rules and doing amazing work all with a common goal. You’ll discover conversations about:
How Marketers can tell a true story about climate change
Principles of climate communication
Building capital from waste
Stories of impact
How to navigate green claims and greenwashing
The practical challenges facing business
Why Carbon Literacy is so important
Sustainability leadership - Leading by example
How small businesses need to progress to Net Zero
The purpose of business
And SO MUCH MORE…
We believe Marketers have unique skills in the world, from branding which builds loyalty to storytelling that moves people to act. What if we used our powers for good - imagine what we could achieve?
Sceptics, optimists, marketers who want to do better, and the consumers demanding change, if you’ve ever felt torn between making a profit and making a difference, you’re in the right place. Spoiler alert – you can do both.
Episode 125: ‘How Licensing is Driving Environmental and Social Impact at Scale’ with Helena Mansell-Stopher, CEO, Products of Change (POC)
In this episode of Can Marketing Save the Planet, we are joined by Helena Mansell-Stopher, CEO of Products of Change (POC). POC, is a brilliant and active membership organisation working with over 1,400 people across brands, manufacturers, and retailers to come together and drive environmental and social change.
Episode 124: ‘The Business Case for Good in Advertising’ with Amy Williams, Founder and CEO, Good-Loop
In this episode of Can Marketing Save the Planet, Michelle is joined by Amy Williams, Founder and CEO of Good-Loop, a platform that sits at the intersection of brand purpose, media performance, and social impact, proving that doing good can also deliver exceptional business results.
Episode 123: ‘Measuring what Matters in Purpose-driven Marketing’ with Neil Callanan, Founder - Loose Grip
In this episode of Can Marketing Save the Planet, we are joined by Neil Callanan, founder of Loose Grip, a performance, analytics, and insights agency who work with values-led brands to bridge the gap between their activism and their commercial goals.
Over the last three to four years, Loose Grip has specialised in helping brands understand how their purpose impacts both their business performance and their people-and-planet objectives.
Episode 122: Protect What We Love - Finding the Universal Story in Climate Communication with John Marshall, Co-Founder - Potential Energy
In this episode of Can Marketing Save the Planet, we are joined by John Marshall, CEO and Founder of Potential Energy, a coalition dedicated to changing the way we talk about climate change by finding messages that transcend division and actually move people to take action. John's journey into climate communications came from a place of frustration around how public concern wasn't translating into action. He realised the issue wasn't a lack of information, more a lack of connection, "we don't really have so much of a division issue in the US, we have more of a distribution issue. People aren't getting the message, but when you do the message well, everybody moves."
Episode 121: Great Big Green Week starts 6th June… Tune in to hear why Joy, Community and Conversation are key to Climate Action
Ahead of the Great Bit Green Week, just around the corner starting 6th June, in this episode of Can Marketing Save the Planet, we are joined by Helen Meech, Executive Director of the Climate Coalition, for an inspiring conversation which we hope urges every marketer, business, and community to get involved.
Episode 120: Change Everyday Habits for Good & Disrupting Oral Care with Authenticity - with Dr Simon Chard, Co-Founder of PARLA Oral Care
In this episode of Can Marketing Save the Planet, we are joined by Dr. Simon Chard, cosmetic dentist and co-founder of PARLA Oral Care. PARLA is a B Corp certified challenger brand on a mission to give people toothpaste that is better for them, whilst ridding the industry of single-use plastic. “Every tube of toothpaste you've ever used still exists somewhere on the planet," he says. With 20 billion plastic toothpaste tubes ending up in landfill or ocean each year, (yes read that again! 20 billion!), Simon and his fellow co-founders, also leading dentists, felt a responsibility to act, and PARLA was born.
Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’
In this episode of Can Marketing Save the Planet, we are joined by Cathy Benwell, Co-Founder of CIC, A Good Thing. A Good Thing is a brilliant platform with a beautifully simple, yet truly impactful exchange idea, connecting businesses that have surplus items to local charities that gratefully receive items they need. Like many impact focused ventures, Cathy and her husband founded A Good Thing over a dinner table conversation about a cupboard full of nearly new laptops doing nothing.
Episode 118: ‘From problem-focused narratives to solution-oriented storytelling that triggers belief’with Matt Golding, Director at Antidote
In this episode of Can Marketing Save the Planet, we talk stories! We’re joined by Matt Golding, Director at Antidote - and filmmaker, storyteller and strategist. Matt’s career has taken him from making viral comedy films for global brands to an exploration of how stories shape culture and belief… tune in for more.
Episode 117: ‘The Green Web - Why purpose-led websites are falling short and, how to fix it’ with Suzie Mills and Tim Brann, Co-Founders Oxygen Communications
In this episode of Can Marketing Save the Planet we are joined by Suzie Mills and Tim Brann, two of the co-founders of Oxygen Communications. We were keen to learn more about their research findings into the sustainability of UK purpose-led websites, which reveals a troubling disconnect between organisations' sustainability intent and their digital execution. But there’s plenty that can be done about that… tune in for more.