In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of Eden Lab, about marketing’s potential to reshape business for sustainability. Leo shares his journey into the sustainability space, sparked by a moment of clarity when his son asked him what he did for a living, and also, he goes on, "sustainability was jargon-filled, techno-babble nightmarishness… but I saw an opportunity to repoint marketing’s creativity toward positive behaviour change."

If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it’s too late?

In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media.

Sangeeta discusses her latest book, ‘What Will Your Legacy Be?’ - expanding on her previous book by reaching a broader audience beyond the business and PR world. It’s a book that is so easy to get lost in and a wonderful, empowering hope filled read - reminding us just how much collective climate action is taking place across the world by people from all walks of life.

The book features 36 global conversations with scientists, indigenous leaders, business professionals and activists all working toward meaningful environmental change.

Agencies and green claims – Walking the talk or just talking?

In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands such as Who Gives a Crap, Music Magpie, SMOL and many more, and dives into the challenges agencies face in balancing creativity with compliance.

In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into the world of plastics, packaging and recycling.

It’s no secret that marketing tactics in this area are long overdue a review. Clever marketing can mislead consumers with what are essentially false sustainability claims - particularly, when one takes into account the bigger picture and lifecycle of the product they appear on.

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability.

Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. So we care about ads not misleading people, not harming them, not offending them and being socially responsible.” Guy highlights that with rising concerns about climate change, the ASA is focused on environmental claims balancing the need for businesses to communicate sustainability efforts without misleading consumers.

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Arana, Director of Consumer Protection at the Competition and Markets Authority (CMA).

Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving landscape to provide an up to date understanding of where we are with greenwashing.

Since the publication of the Green Claims Code in 2021 significant progress has been made however, challenges remain. Cecilia tells us that since we last spoke, the CMA has taken action against misleading claims in sectors like fashion and fast-moving consumer goods prompting businesses to reassess their environmental messaging. She highlights how technology can be used to aid businesses in tracking supply chain data, but the human part remains crucial to ensure claims are accurate and not misleading.

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves.

In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy.

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”

In this episode of the Can Marketing Save the Planet podcast, we were joined by Rob Cobbold, founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time!

“AI allows us to do the art of marketing without marketing” …

A slightly longer episode this week, but boy is it an interesting one! In this episode of Can Marketing Save the Planet we bring together two of the biggest conversations in the world today; AI and sustainability to find out if they are friend or foe. Joined by tech futurist Dan Södergren and sustainability guy, Russ Avery, we discuss questions around, is business and society responsible enough to use AI? Why AI policies a must for organisations - and, how can Marketers use AI in an informed and meaningful way?