Embed Sustainability Across Your Workforce:
The ‘Catalyst’ 4-Step Program
Why internal engagement is your missing lever…
Did you know?
“78% of employees want to contribute to sustainability - but only 12% feel equipped to do so. The gap isn’t passion; it’s strategy, skills, and communication.” (Gallup - 2024)
“Engaged employees are 3x more likely to stay and drive innovation.” (LinkedIn, 2024)
“The future workforce Gen Z (61%) prioritise employers with sustainability training.” (Deloitte).
“By 2050, ‘green’ jobs will outnumber qualified professionals 2:1.” (LinkedIn 2024)
When it comes to sustainability, many organisations focus on external reporting while overlooking their greatest asset - an engaged workforce being a catalyst for change from within.
The ‘Catalyst’ 4-Step Program helps organisations turn sustainability ambitions into measurable action whether you’re in Learning and Development, HR, the Sustainability team or a Communications professional.
Sustainability is everyone’s job, but to engage people, they need the skills and tools to contribute.
The ‘Catalyst’ 4-Step Program offers a tailored approach to align messaging, engagement, capability and metrics - no matter your starting point.
Problem: Complex jargon and vague commitments leave employees disengaged.
Solution: We audit your messaging for clarity, compliance and impact.
Our approach:
360° communications review which aligns internal/external communications with your sustainability agenda, brand and marketing strategy.
Jargon-to-Journey Rewrites – Transform sustainability communications into relatable language which engage hearts and minds and translate into specific actions, bringing people with you.
Greenwashing Assessment – Ensure any green claims are credible and evidence-based.
Problem: Top-down sustainability announcements often fail to inspire.
Solution: Co-create campaigns that resonate with what employees truly care about.
Our approach:
Start with listening - Pulse surveys, feedback sessions to identify department-specific passions.
Internal storytelling - Spotlight employee innovations and co-creation.
Communication hub - Platform where people can share / engage, unite, listen and enable insights and passions to be shared and surfaced. A place to share your ongoing progress and enable teams to learn and share together.
Problem: Traditional training feels like a checkbox exercise.
Solution: Role-specific upskilling that employees want to be a part of.
Our approach:
“Green Skills" Ecosystem – Flexible, interactive bitesize learning in Carbon Literacy, effective communications, greenwashing and sustainable marketing.
Gamified missions and workshops – using carbon removal, biodiversity and nature projects, to empower and educate your team to make decisions and then see the impact of those choices aligned across the sustainability and business agenda.
The 100 Points Challenge – A scalable, action-based learning program used by universities and organisations of all sizes to support team with knowledge and personal development ongoing.
Problem: Sustainability ROI is often intangible to leadership.
Solution: Hard metrics that link employee actions to business values and perfomance.
Our approach:
"Impact Multiplier" Dashboard – Track training completion to emissions reductions, retention rates and brand reputation.
Embed and align to HR metrics – Tie upskilling to sustainability KPIs. Align your induction initiatives with real-world challenges which go on to enable solutions.
ROI Storytelling – Turn data into boardroom narratives and the business case for change – decarbonisation, waste reduction, cost-savings, efficiencies. employee engagement and brand reputation.
Which area are you looking for support with? Let us know - we’ll fix up a meeting to discuss. Totally non-obligatory - we’re here to help.
Who we support…
Why organisations work with us: Case scenarios
Capability Building / Training
A global publisher was looking to build education and awareness around the changing marketing landscape across a range of teams - marketing, communications, events and commercial. Initially we met with the sponsors for the project, Head of Sustainability, L&D lead and leads across the various teams. Our focus was to uncover and get clear about objectives and learning outcomes. After the initial online 'fact find' session, we mapped out the project framework, providing clear costs and timeframe. The project included developing tailored training programs, gathering and considering internal information, data, progress - all the while respecting brand values and culture, (working across a number of territories). Different training programs were tailored to various cohorts - aligned with their role, context, territory - all culminating with an over-arching capability building outcome. All programs had accountable outcomes, which varied - some learners had tasks to complete, some had more formal certification elements (Carbon Literacy) - added to evidence value creation and embedded learning for the organisation.
Carbon Literacy delivering low carbon behaviours
A B-Corp Certified PR Agency wanted to understand the impact that their company, and the industry they worked in had on the environment with the long-term objective being to take action to reduce those impacts at an organisation and client level as well as considering how they could advise and influence at an industry level. We delivered our Carbon Literacy for Marketers programme (tailored to their industry and requirements) with a 100% certification success. The team went on to complete our ‘100 Points Challenge’ in addition to their certification which further increased their understanding in areas such as circularity, regulation and reporting. This combined training and development enabled the organisation to roll out employee carbon budgets around their communications and a five-point carbon reduction plan creating transparency internally and across key stakeholders.
Navigating green claims and greenwashing workshop
A global engineering and manufacturing organisation wanted to run a workshop for their marketing teams (group / division / product) which focused on green claims. We worked closely with their sustainability team to understand their requirements, where the organisation was in terms of making green claims and general knowledge and awareness levels. From there we designed and delivered a one day workshop which involved both members of the sustainability and marketing teams coming together to firstly understand and discuss green claims (the evolving regulatory landscape, why and how greenwashing shows up, recommended audit and processes) and secondly to work through the different processes and points at which each of the teams would be involved, should a claim want / need to be made. The results and feedback from the workshop were that everyone felt 100% more confident in their understanding of green claims and greenwashing and, it had left them in a position where they were able to start implementing a formal process for the organisation around making green claims.
Carbon Literate marketing team with a blended delivery program
A professional indemnity organisation was looking to run Carbon Literacy training though their marketing and communications team enabling them to gain a solid understanding of the many complexities of climate change, how it impacted business and the role marketing and communication professionals play in navigating and supporting their organisations sustainability agenda. We delivered our training through two routes as we were working with a large team. We ran a blended program through virtual and online delivery platforms. Some members opted for a full virtual experience, whilst others switched between virtual and online which allowed flexibility, maximum attendance and the organisation to meet its training and development objective to have a fully Carbon Literate Certified marketing department in the required timeframe.
Comms and Value Proposition Review
A nature based start-up asked for help around how to position their offering. We reviewed their communications, website, positioning statement and through a consultative approach supported achieving clarity around their value proposition and how to go about reaching and engaging their target audience.