Episode 02: Why BCorp is a race to the top! James Perry, Co-chairman Cook, Co-Founder BLab

Join us as we talk to James Perry from Cook about the B Corp movement. And, unlike the race to the bottom, which is synonymous with sustainability, why B Corp is a race to the top. James explains how he became involved and why he helped launch it in the UK. We also take a look at where marketing and sustainability overlap and discuss why the role of business needs to change. (And we even uncover that James started out his career as a marketer).

B Corporations are a global movement of business leaders and entrepreneurs who are reinventing business so that it reflects our interdependence by serving people and planet as well as profit. This is a distinct vision for capitalism to shareholder primacy, which is rooted in the ideology of individualism. There are currently more than 3,400 B Corporations in 150 industries in over 70 countries.

As mentioned, James co-founded the B Corporation movement in the UK in 2014/15 and now serves on the board of B Lab (based out of the US), as well as on the board of B Lab UK and B Lab Europe.

Resources: B Impact Assessment:

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Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.