Can Marketing Save the Planet?

It’s a big question, and as Sustainable Marketing champions, a question we wanted to continue to explore.

Our podcast sets out to explore the topic with a range of people and organisations; Marketers, senior leaders, CMOs, academics, sustainability consultants and experts. Our purpose through our training programmes, our consultancy projects and the conversations we continue to share is to drive education, share best practice, inspire and empower Marketers (and beyond), to start asking questions and importantly… to start taking action.

Sitting at the heart of brand, communications, stakeholders and product development - Marketers have a significant role to play when it comes to promoting and driving sustainability. As Marketers and business leaders developing and marketing products and services, we also need to recognise that we’re part of the problem. Responsible production and consumption is a key UN SDG we all need to be mindful of.

In an age of the rising conscious consumer, changing legislation and regulation and increasing demands on businesses towards more transparency, it is now more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, to follow through on the promises they make.

In our view, “there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware’ responsible Marketer”. (The closing paragraph of our book, Sustainable Marketing - How to Drive Profits with Purpose).

To that end, we’ve developed a ‘Hippocratic oath’ for Marketers via The Sustainable Marketer Manifesto - and a Learning Zone to support Marketers with their manifesto commitments, and developed a whole range of training and education programmes, workshops and online resources for Marketers and organisations to embrace.

Be sure to join the Sustainable Marketing movement and any questions - get in touch.

Can Marketing Save the Planet, working with Pinwheel has set up an investment fund supporting three sustainability projects. Learn how you can get involved. Every £ counts!