As members of the MarketingKind community, Gemma and I were thrilled to be invited as part of their ‘Fair COP’ series, in the run up to COP26 to discuss the question… ‘Can Marketing Save the Planet?’

We’re thrilled that The Carbon Literacy Project are the latest Partnersto support our Sustainable Marketer Manifesto- a ‘hippocratic oath’ for marketers.

So what is Carbon Literacy?: “An awareness of the carbon dioxide costs and impacts of everyday activities, and the ability and motivation to reduce emissions, on an individual, community and organisational basis.”

And the Carbon Literacy Project is championing helping individuals get on board with educating themselves and others around what can be done to reduce emissions.