How can we *truly* make a difference for the industry?

In this article for CreativePool - Gemma, Geraint and myself answer questions around sustainable marketing, sustainable brands, greenwashing, purpose and what it’s really going to take for marketers to drive change and make a difference. Tune in here: https://creativepool.com/magazine/leaders/how-can-we-truly-make-a-difference-for-the-industry.25184