Becoming a Sustainable Marketer

Key learning outcomes:

  • Understand the changing sustainability landscape and how key stakeholder viewpoints are changing and the developing role of marketing in sustainability, applying a sustainable lens across traditional marketing methodologies.

  • Understanding the concept of circularity and the importance of developing partnership and greening initiatives

  • Understanding the role of communicating sustainability, considering alternative marketing platforms and and the use of words and language as well as resources that support greener marketing.

  • Understanding The Green Claims Code and global regulations.

  • Understanding the significance of carbon budgets and their role in aligning with and supporting sustainability and decarbonisation targets.

  • How to develop a Sustainable Marketing Action Plan and drive practical implementation.

What this course covers…

This course provides knowledge to Marketers and business owners / professionals whether they are getting started on their sustainability journey or looking to progress and further develop their sustainable agendas. Exploring and gaining an understanding of the sustainable landscape, the role of marketing and how to take the lead in driving sustainable marketing practice – considering purpose, strategy and communications.

Who is this course for…

This course is designed for business owners and marketers across a broad range of roles from brand managers and digital marketers, through to content marketers and communication specialists. Individuals with a passion for all things sustainable who are keen to take the lead and build the business case for how their organisation responds to the growing sustainability challenges with the objective of driving meaningful change.

Suitable for those who are keen to gain a solid foundation and awareness of what matters when it comes to sustainable marketing and the skills which enable effective planning and implementation.

This course can delivered on-site, for in-house teams, across multiple functions or virtually via Zoom.