“The ultimate proof point is answering the question… who can you help people become?”

In this episode we speak to author of The Hero Trap and Founder and Creative Director of Goodvertising, Thomas Kolster. Thomas has been championing sustainability in the advertising and marketing industry for over a decade - he tells us that when he wrote his first book, Goodvertising, back in 2012, no one in ‘the industry’ was really interested in what he had to say - his main audience was those already embracing sustainability. However, jump a decade forward - and now he spends his time consulting and sharing his wisdom with leading brands and agencies around the world.

“You can’t stop what you can’t see.”

In this episode we hear from Ruth Dearnley, founder and CEO of Stop the Traffik - an organisation working to prevent human trafficking globally through an innovative, intelligence-led approach.

“By shining a light on this hidden crime, and by empowering communities and businesses, we can change the environment and increase the risk to the trafficker and the safety of the vulnerable.”

“A brand is a promise and a great brand is a promise kept.”

In this episode Luc Speisser, Global Chief Innovation Officer, generously shares his years of experience working within Landor & Fitch, leading brand led sustainability.

Luc breaks down what brand led sustainability means for businesses - bringing to light the key point, that it’s not enough for brands to simply focus on sustainability - they have to make sustainability profitable to sustain the business - and this means finding a genuine point of differentiation that strategically fits their brand.

“The role of marketing is critical. Marketing what is real rather than the image you want to create!”

In this episode James really sets the record straight on just what sustainable finance is and the role finance and financial investment plays in moving us towards a sustainable future.

With over 270 members within UKSIF (UK Sustainable Investment and Finance Association) and constantly growing, James leads a membership committed to growing sustainable and responsible finance in the UK.

“How can we make living with less not feel like loss…?

Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors.

In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together to learn and grow confidence and expertise so that they can effect meaningful change.

“Values are for living… not laminating.”

It was a total pleasure to have a conversation with Alan exploring his recent book, ‘The Values Economy’ - a practical tool designed to help organisations fine tune their business to be truly values driven.

For over 20 years, Alan has worked with organisations developing a values driven approach. In our podcast he shares, how he got started working in values, why he developed the book - and importantly, what the values economy is.

In this podcast we ask Giles to share his experience around how the events industry has shifted over the past 20- years. Giles shares his experience of planning the Olympic games, which had a strong sustainability agenda - and how at that time, planners, designers, from both the events industry and the construction industry, had to work together to put sustainability at the centre of decision making and innovation - causing both industries to raise their game.

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once you see things … you can’t unsee them”. Dr Alex Mifsud

In this episode Alex raises a number of important questions - one being whether we’ve lost our moral compass! We also discuss the significance of short-term thinking - and our need for immediate gratification, and how that is hampering progress when it comes to understanding the urgency around our actions in driving more sustainable behaviour, leading to short-term fire-fighting rather than long-term solutions.

When Philip Kotler signed up to our Sustainable Marketer Manifesto - we were absolutely thrilled to have his esteemed support

In his 90 years on the planet, Philip has written over 80 books - and there’s not a trained marketer that hasn’t touched at least one of his tomes. Therefore, it’s no surprise that in this episode he reflects on where marketing started - finding, winning, keeping and growing customers and the two key assumptions that were made - and how now, current day, and given the situation we find ourselves in as a collective, how those two key assumptions are now highly questionable.