ONLINE CLT - References Doc — #sustainablemarketing

Sustainable Marketing – How do drive profits with purpose – Michelle Carvill, Gemma Butler, Geraint Evans - https://www.canmarketingsavetheplanet.com/our-book

The Purpose Upgrade – Paul Skinner - https://www.purposeupgrade.com/

Less is More – How Degrowth will save the world – Jason Hickel - https://www.jasonhickel.org/less-is-more

The Future We Choose – Christiana Figueres and Tom Rivett Carnac - https://www.globaloptimism.com/the-future-we-choose

Climate Justice – Mary Robinson - https://www.mrfcj.org/

How bad are Bananas – Mike Berners-Lee - https://howbadarebananas.com/

Saving Us – Katharine Hayhoe - https://www.waterstones.com/book/saving-us/katharine-hayhoe/9781982143848

Citizens – Jon Alexander - https://www.jonalexander.net/

Post Growth – Life after Capitalism – Tim Jackson https://timjackson.org.uk/ecological-economics/postgrowth-book/

The Uninhabitable Earth – David Wallace-Wells https://www.waterstones.com/book/the-uninhabitable-earth/david-wallace-wells/9780141988870

Doughnut Economics – Kate Raworth - https://doughnuteconomics.org/about-doughnut-economics

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Thank you for attending the training – and please do inform colleagues, friends, family and communities that the Carbon Literacy for Marketers training exists. We’re here to drive education and awareness and to spread the word and drive positive action.

Loads of free resources to continue the support of your learning over on our Learning Zone at

www.canmarketingsavetheplanet.com

For more resources visit the Learning Zone

The 100 points Sustainable Marketer Challenge

In the Learning Zone you’ll find a range of resources to support you with your Sustainable Marketer Manifesto Commitments. We’ve allocated a simple ‘points’ system to each resource. Challenge yourself to get to 100 points and claim your Sustainable Marketer badge!

The learning outcomes from working through these resources will help you to:

Grow awareness of carbon literacy, the science and urgency behind the climate crisis.
Understand the impact of too much carbon on the planet, where it’s coming from and what we can all be doing to reduce it.
Understand the role we all play as consumers - and you play as a responsible marketer.
Build a business case for climate action within your organisation - with clear and practical action steps.
Provide you with a range of useful tools which you can signpost to leadership teams, stakeholders and suppliers so you can continue to educate others.
Gain a strong narrative around sustainable marketing so that you can start important conversations with the leadership team or others within your organisation or client portfolio to drive impact and action.
Ask the right questions and understand the opportunities.
Understand the role leadership plays in sustainability, what it takes to be a sustainable leader and why it must be led from the top.
Understand how and why every part of the stakeholder chain is now important to your business success.
Why partnerships and working together across industry is an important part in tackling the environmental crisis. What type of partnerships you should be considering and what best practice looks like.

When you’ve hit your 100 points, let us know and we’ll send you your certification. But of course… don’t stop at 100 points - keep going. We’re all learning together. More information in the Learning Zone.

Visit the Learning Zone