Effective Sustainable Communications - 2 hours

Designed for Marketers at all levels and disciplines as well as business professionals across multiple functions this course dives into communication, exploring what effective communication around sustainability looks like and how to do it. Sustainable Marketing and communication isn’t about totally reinventing marketing, but rather rethinking about it through a responsible lens looking at the words and language you use, meeting your audience where they are at, making things relevant and relatable so you can tell a story beyond selling stuff, and drive positive change.

4 Modules

Module 1

The Role of Sustainable Communications

• The challenges and opportunities for organisations and Marketers

• Who are you talking to? Considering segmentation.

• Goals and objectives of sustainable marketing communications.

Module 2

How to Build Communications to Drive Action

• Understanding what works and what doesn’t

• Shaping new behaviours

• Channels and tactics to consider

• Creating ongoing conversations

Module 3

Making Green Normal

• Changing attitudes and shaping new behaviours

• Channels and tactics

Module 4

Motivation, Action and Sustaining Effort

• How motivation plays a crucial role in behaviour change

• A deep dive into the role of motivation

• Retention and sustained effort

• Setting and measuring goals based on social impact