Greenwashing 101 - 3 hours

Greenwashing 101 is designed for Marketers at all levels and any business function who wants to know more about greenwashing.

Greenwashing can come from any function in an organisation and is the responsibility of the business as a whole, although it is more often than not associated with marketing and communications. This three-hour online course looks at greenwashing, what it is, why organisations do it, the different forms it shows up in, and why it is such a damaging practice. You’ll look at the regulations and guidelines being introduced to try and stop it, explore real-life examples, and gain the knowledge to identify it and, to the best of your ability prevent it.

5 Modules

Module 1

An Introduction to Greenwashing

• Greenwashing explained

• Why Greenwashing happens

• How Greenwashing typically shows up

Module 2

A Look at Regulation and Guidelines on Environment (Green) Claims

• The Regulatory and Guideline Landscape and why necessary

• The various regulators and their practice

• The challenges and opportunities

• The Green Claims Code and making green claims

Module 3

A Deeper Dive into How Greenwashing Shows Up

• Green labels - what, why and how

• Why labelling is one of the most common forms of greenwashing

• Eco -v- Marketing labels

• A walkthrough of examples/case studies of greenwashing cases

Module 4

More Ways Greenwashing Shows Up

• A look at other forms of greenwashing from obvious to subtle

• A deep dive into examples of cases and why action was taken

Module 5

Practical things you can be doing

• Where to start

• Tips and advice on what to do and what not to do