Decarbonisation and Net Zero

Learning Zone Resources -
A Tool Kit for Sustainable Marketers

Completed our 100 Points Challenge yet? These resources support you with your Sustainable Marketer Manifesto commitments. Aim to reach the minimum 100 points of knowledge to achieve your Sustainable Marketer Certification. We recognise it’s self-certification, and it’s down to you to do the learning - but that’s where it starts… with education and growing your own awareness. Keep checking back in - as we add resources weekly

The Climate Game - Can you reach net-zero in time? 10 pts

This brilliant ‘game’ from the FT is executed so well, educating us about the challenges we face, the decisions that need to be made, priorities and urgency. You choose your support team, and you can see industry impact and nuances. Whilst it’s a ‘game’ - it’s the perfect internal conversation starter for teams to focus on practical solutions and understand the positive and negative consequences of our decisions. Go play.

Carbon Tracking Tools 5 pts

Global companies are not, collectively, doing nearly enough to reduce carbon emissions in order to meet science-based climate targets. Often, they’re not even meeting their own goals. The challenge for many is understanding where they are now, and tracking carbon impact. This article outlines a number of Carbon Tracking Tools to support a range of industries. View more.

Researchers at the University of Bristol spent a decade developing a tool to calculate the carbon footprint of streaming and other everyday internet uses, such as browsing news stories, to answer this question. The calculator uses the latest scientific protocols to measure emissions (i.e., lifecycle assessments) and data directly from the entertainment and media companies who rely on streaming delivery themselves, compared to the generic estimations of past studies.
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Care for the environment and communities across the World by Carbon Offsetting. You can support Carbon Offsetting Projects that both tackle climate change and support impoverished communities across the world. Just click the ‘Offset’ button after you have finished your calculation. It takes only a few easy clicks and costs only a few Pounds/Dollars/Euros per tonne CO2. Explore more

Planet friendly retail – Green Street offers a guide to helping smaller retailers & hospitality businesses work together to slash their carbon footprint and become more sustainable as quickly as possible. Their Planet-friendly Guide has around 30 practical actions you can take, grouped under six easy-to-remember principles. Start doing these, and you’ll make a difference to your business, your customers, your community and our planet. Read more

Climate Clock - Track the time we’ve got to take bold action! - 5 pts

The Lifeline and Deadline on the Climate Clock tells us what we need to do, by when. Insights, stats, science showcasing there is still time to avert climate disaster, but only if we take bold, immediate action at the speed and scale necessary – beyond what politicians have deemed politically possible. Climate Clock

This website uses an animated, distorted, shaded, interactive map to help convey how different countries fit into the climate change picture – both the causes and the risks. Using data from various different sources it covers Extraction, Emissions and Consumption. Both current day and considering historical data and reserves. Explore more

We all have a carbon footprint. As we work to reduce it, we can take full responsibility for our climate impact by offsetting emissions. By using this carbon calculator to offset your footprint, you’ll be supporting best practice projects that help the environment and local communities worldwide. Explore more

Providing Legislations and Standards that apply to your business.

Environmental regulations and standards are becoming increasingly stringent worldwide. By staying ahead of legislation, you can ensure compliance and avoid legal penalties, fines, and reputational damage.

Keep up to date with the latest developments in sustainable policy with this free Carbon Policy Tracker from PlanetMark. More here.

WWF - How big is your Carbon Impact? 5 pts

Are you conscious of your own personal environmental footprint? The food you consume, the way you travel, the energy used in your homes and places of work.

We all have a part to play to do all we can to support reducing carbon emissions and working towards reversing the impact of climate crisis. Take this short quiz from WWF.

Transitioning to Net Zero Podcast with Simon Dawes - Environment Agency! - 5 pts

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.

We discuss the commitment to net zero, and importantly, how the organisation has had to figure out exactly how to meet 2030 targets. Which in his own words has meant a ‘fundamental change to the way we think, act and make decisions in the business.’ Listen now

The MacKay Carbon Calculator provides a model of the UK energy system that allows you to explore pathways to decarbonisation, including net zero by 2050.
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The Carbon Footprint Calculator has been designed to help UK based SMEs measure their corporate emission footprint following GHG Protocol Guidance, including direct emissions from fuel and processes (Scope 1 emissions) and those emissions from purchased electricity (or Scope 2 emissions) for the assets they operate. Explore more

Small Business Planet is a campaign delivered by Small Business Britain to engage small businesses in climate action and encourage them to commit to making their business "net zero".

This is part of the global initiative to #racetozero - to commit the planet to net zero emissions by 2050. The campaign's primary focus is to encourage small businesses to commit to net zero and will help them make that commitment through a series of educational events, content and expert advice on how they can address their impact on emissions and reduce our collective impact on the planet. Explore more

Race to Zero - 10 pts

Race to Zero is a global campaign rallying non-state actors – including companies, cities, regions, financial, educational, and healthcare institutions – to take rigorous and immediate action to halve global emissions by 2030 and deliver a healthier, fairer, net zero world.

Since June 2020, over 13,000 members have joined the campaign and are committed to the same overarching goal: reducing emissions across all scopes swiftly and fairly in line with the Paris Agreement, with transparent action plans and robust near-term targets.

All members must meet robust science-aligned criteria.

Read here

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biodiversity - to discuss that very question. Listen now

Visit the Can Marketing Save the Planet and Pinwheel Investment Fund here

Baffled by the terms Scope 1, 2 and 3? Or are you clear on what they mean, but are now keen to understand how you can reduce your emissions?

Scope 3 is by far the more complex for the majority of organisations - because it goes beyond the realm of direct and indirect impact calculations, to consider both upstream and downstream impacts including emissions from suppliers throughout the entire product life-cycle and even end of life.

We found this excellent guide ‘Edie Explains Scope 3 ‘from the brilliant team at Edie.net to be not only thorough, but highly engaging and practical too.

Read here

When it comes to your own personal carbon impact - do you ‘know your number’? Giki Zero is a free app for any individual to calculate their current carbon impact score - supporting people with practical advice, through personal lifestyle plans. There’s also Giki Zero Pro, an employee engagement tool driving significant collective impact beyond carbon reduction.
Get started today