Carbon Literacy for Marketers
Certified Training Course - Certified by The Carbon Literacy Trust
An internal employee engagement training programme for team members of Carlsberg Britvic UK.
Carbon Literacy for Marketers - What we’ll be covering in this ‘open course’ training…
This certified course is designed for communication professionals and those tasked with embeddding effective ESG and sustainability communications, who are keen to better understand climate science, climate change, sustainability agendas and the changing business operating landscape and the role and impact marketing can make. The course is independently certified by The Carbon Literacy Trust providing communication professionals and those tasked with marketing and embedding sustainaiblity / ESG communications with an opportunity to formally certify as Carbon Literate.
Facilitated Group Discussion
To support you with any questions about the certification process, pulling your Evidence form together and ensuring you have clarity prior to your submission deadline, the team from Can Marketing Save the Planet will join you for a facilitated group discussion. This will be hosted virtually, usually via Teams.
The facilitated discussion is a formal requirement of the Carbon Literacy Trust certification process. Not only do participants find it really useful to sense check their ideas and raise any questions, but it's also a great opportunity to learn about what your colleagues are focusing on, to support collaboration, mutual support and progressing impact. A date will be agreed, invites will be sent and the facilitated discussion can also be recorded to ensure no one misses out.
The Carbon Literacy for Marketers is an online course, you’ll be able to run through the programme in your own time, location and convenience. However, there will be an agreed date when you need to submit your Evidence Forms, to certify as Carbon Literate. More certified citizens, more impact!
Session 1 - The Macro Environment
Introduction to the complexity of sustainability.
Climate and the wider implications: climate crisis 101 / climate injustice / the carbon cycle / carbon budgets / carbon sinks / the challenge with carbon offsetting / carbon trading.
Embedding key basics of Carbon Literacy.
Session 2 - The Business Landscape
Business and the climate crisis / ESG / Net Zero / Scope 1,2,3.
Pledges and agreements – The Paris Agreement.
Circular economy / circular innovations – regenerative solutions.
Session 3 - Rethinking Communication
The role of communications in driving effective marketing considering people and planet implications.
Brand / strategy and communication championing impact and driving education, awareness and action.
Authentic communication - Green Claims / Greenwashing.
Driving engagement internally and externally.
Partnerships and collaboration.
Co-benefits of climate action – community, local, global, fairness, equity.
Session 4 - Practicalities of taking Action
Personal outcomes / commitments / actions.
Power of unified action.
Planning / discussing your Evidence Assignments for certification.
Bringing your Carbon Literacy to life and putting your knowledge to action.
What you’ll get from this certified programme:
Become carbon literate to formally certify as Carbon Literate with the Carbon Literacy Trust enabling you to become part of the thousands of Carbon Literate citizens around the world.
Understand the changing communication landscape – aligning application of communication skills, providing a responsible marketing / sustainability / ESG lens and operating framework to support you in bringing a new dimension of understanding to your role.
Broader understanding of climate change, climate science and Carbon Literacy, with clarity around the urgency for innovations such as circular / regenerative so that you can make responsible decisions around behaviour change and simple swaps, both personally and professionally.
Learning from others via practical, relatable, relevant examples and best practice around innovation, collaboration, partnerships and problem solving – using their skills as a force for good to inspire you to share and drive continued momentum.
Access resources, ideas and case studies to drive Carbon Literacy certification and to better understand the changing business landscape, aligning commercial performance and ESG / sustainability / responsible marketing targets to support growth and development within the communications profession to keep you on top of your game and future fit.
About your trainers…
The Carbon Literacy Training experience
Can Marketing Save the Planet has successfully certified 100’s of people to become Carbon Literate - here’s what a few had to say…
“The course really helped us to think above and beyond the things we are already doing – opened our minds to what else we could be doing.”
“The course was really interesting and accessible. I really enjoyed the case studies.””
“As a sustainability director, working in this space for a number of years, whilst I’m not a carbon scientist, I do have good basic knowledge – so this was a good comprehensive reminder – but I also learned new things on this course, which was great.”
“Sustainability can be quite technical, it can be quite murky and this was very clear – the whole curriculum and all of the stimulus was really well designed, overall, the clarity was really appreciated.”
“The mandatory pre-work exercises and reading, links are really useful - they were a good scene-setter for the course and I enjoyed preparing for the learning.”
Gemma Butler, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
Championing sustainable marketing and leadership, Gemma is the co-host of the podcast series, Can Marketing Save the Planet? She is a 2x published author, Carbon Literate and was awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Former Marketing Director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future. In 2024, Gemma was awarded Approved Trainer by IEMA.
Michelle Carvill, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
A strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6M Marketers on the planet. Carbon Literate, awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation and 6x published author. Michelle was recognised as one of the UK’s Top 100 Inspirational Businesswomen in 2021. Prior to her focus on sustainability, Michelle worked providing strategic consulting and delivering communications and engagement projects aligned with digital transformation programmes. In 2024, Michelle was awarded Approved Trainer by IEMA.
For more details about their profiles click here.
How to join this programme…
You will be automatically registered for this programme.
You will receive an email to the registered email address giving you instructions on how to access the online learning portal.
Please check your spam / clutter boxes in case the email hits there rather than your inbox.
If you have any queries, please contact your Britvic sponsor leading this training programme NAME / EMAIL .
About the Carbon Literacy Certification Process
On completion of this online training, you will have 2 weeks from the agreed training deadline (DATE) to submit your Evidence Form.
Your ‘Action’ assignments (referred to as ‘Evidence forms’ - are then independently assessed by the Carbon Literacy Trust (CLT). And upon being successful you will receive certification by them confirming that you are Carbon Literate.
Your ‘action’ assignment / Evidence Form covers 2 areas:
Carbon Literacy comprehension, Individual Action and Group Action: What significant new carbon reduction action are you committing to as an individual, within your personal control, aligned with your professional role as a result of Carbon Literacy training? This will normally be in the context (workplace, place of education, or community).
As a result of your Carbon Literacy training, what significant, new carbon reduction action are you committing to undertake, involving a wider group of people? Again, aligned with your professional role.
Your CLT assignment evidence form will be shared with you during your training together with a Sample Evidence form supplied for reference. Important: The intention is that through your 8 hr training, you will be building evidence and nailing down actions for your assignment, so certification is very seamless and integrated.
You will submit your assignments back to AGREED EMAIL / PERSON and DATE – and the Can Marketing Save the Planet team will manage the submission process for you. Given logistics, we request that all submissions are made by the submission deadline – which will be made clear prior to the training.
An Example Evidence Form can be seen here. This is purely an example to provide context. And the formal Carbon Literacy Evidence Form for you to complete can be found here.