Leadership
Learning Zone Resources -
A Tool Kit for Sustainable Marketers
Completed our 100 Points Challenge yet? These resources support you with your Sustainable Marketer Manifesto commitments. Aim to reach the minimum 100 points of knowledge to achieve your Sustainable Marketer Certification. We recognise it’s self-certification, and it’s down to you to do the learning - but that’s where it starts… with education and growing your own awareness. Keep checking back in - as we add resources weekly
Interview with Paul Polman about Net Positive and Sustainable Leadership - 5 pts
This is a great interview covering a number of topics around leadership and what it really takes for organisations to thrive in the changing landscape.
Six Principles of Sustainability Leadership - 5 pts
Sustainability leadership is a process of influence that delivers direction, alignment and commitment, and aims to address social, environmental and economic issues to create a better world.
Useful article via LI from Leadership Specialist Andre Taylor.
How Sustainability Efforts Fall Apart - 5 pts
Sustainability has become the new corporate imperative. Companies have begun doing their homework, diligently setting up a number of initiatives. This is a good starting point, but too often, firms are unable to systematically scale these efforts to achieve a more transformative outcome. This is because internal hidden enemies act as antibodies and resist the change. Unless a company tackles the enemies early on, it will never be able to achieve sustainability at scale.
Embracing a Brighter Future - Investment Priorities for 2024- 5pts
Drawing insights from business leaders of 2,000 organizations operating across 15 countries and multiple sectors, the report reveals that 56% of business leaders are optimistic about their organizations’ future growth. Fueled by growing positivity and confidence in their abilities, companies are planning a more proactive route compared to the watch-and-wait approach of recent years. This means that there is likely to be an increase in organizations’ investments.
A Talent Strategy for Sustainability - Skills Matters, but Mindset is Everything. - 5 pts
Addressing sustainability’s challenges will require a combination of smart upskilling and cultivating a learning mindset.
In a Bain survey, 63% of respondents said different skills and behaviors will be needed for their employer to meet its ESG ambition, but only 45% of nonmanagers said they have the right reskilling opportunities to enable internal mobility.
By asking themselves a short series of questions, CEOs can learn if they exhibit the five key behaviors of exceptional sustainability leaders.
Why 2024 is the year sustainability develops a credible business case - 5pts
The number of executives globally who understand the business case for sustainability tripled between 2022 and 2023.
New research suggests that business leaders are clear on the return on investment (ROI), and a significant proportion of companies will increase sustainability investments in 2024.
Organizations can make a substantial impact by progressing on reporting emissions, implementing circular economy practices and leveraging climate technology.