Carbon Literacy for Marketers - 8 Modules

Course Overview

This certified course is designed for Marketers keen to better understand climate science, climate change, sustainability agendas and the changing business operating landscape and the role and impact marketing can make. The course is independently certified by The Carbon Literacy Trust providing Marketers with an opportunity to formally certify as Carbon Literate.

Carbon Literacy for Marketers -8 hours*

The training is design to support Marketers in gaining a solid understanding of the many complexities of climate change, considering how it impacts business and indeed the role Marketers play.

Businesses have a significant opportunity to drive impact, and Marketers working across the value chain, are well positioned to lead, champion and support organisational objectives and initiatives both internally and with partners and local communities.

The course is designed to help Marketers explore the climate science, the sustainability landscape and its effect on people the planet and profitability. It also looks at the critical role of organisations and the part Marketers must play in responding to climate change.

This course is accredited by The Carbon Literacy Trust. Upon successful completion of this course, and all that it entails, you will certify as a Carbon Literate citizen.

Certification Requirements

The Carbon Literacy for Marketers Training Course and Carbon Literacy Trust Certification requires a mandatory 8 hours of training, Therefore, alongside the 6 hours of online course modules, there are other resources for you to explore which make up the additional 2 hours.

To complete the certification, there is a mandatory facilitated 1 hour group discussion, where all learners will get to choose a date that suits them to join one of the regular online ‘Zoom’ meetings. This facilitated discussion enables learners to meet others and to discuss their assignments / Evidence Form submissions and ask any questions. All details of how to book onto the facilitated discussions, and how to complete the Evidence Form submissions are clearly explained and accessible within the training modules.

8 Modules

Module 1

An Introduction to the Complexity of Climate Change and Sustainability - Part 1

  • Climate crisis 101 - What is Climate Change.

  • The Paris Agreement / Race to Zero.

  • Exploring The Carbon Map.

Module 2

The Complexity of Climate Change and Sustainability - Part 2

  • Understanding Green House Gases (GHG).

  • Considering implications such as changing weather.

  • World Overshoot Day.

  • How behaviours need to change.

Module 3

The Business Landscape

  • Exploring what ‘business’ stands for.

  • Considering changing views of key stakeholders.

  • Reviewing common models; CSR / ESG.

Module 4

Scopes and Offsets

  • Exploring Scope 1, 2 and 3.

  • Looking at the practicalities of offsetting and striking the right balance.

  • Discovering relevant resources such as Carbon Calculators to understand impact.

Module 5

Circularity and UN SDGs (United Nations Sustainable Development Goals)

  • Understanding the Circular Economy / Practicalities and Opportunities.

  • Understanding the impact of Events from a carbon perspective.

  • Exploring circularity and partnerships and how they enable Marketers to support a more sustainable marketing agenda.

  • Understanding the UN SDG 17 Goals a global blueprint for wellbeing for all.

  • Examples of how businesses are using the SDGs.

Module 6

The Role of Marketing

  • The changing operation landscape.

  • Regulation and The Green Claims Code.

  • Exploring the Circular Economy and Marketing.

  • Exploring employee engagement - Every role is a climate role.

  • Rethinking the 7Ps of marketing through a responsible lens.

Module 7

Effective Communication

  • Why and how organisations are talking about climate change.

  • The role Partnerships play in driving change and impact.

  • Exploring practical examples from those who are talking about it well.

Module 8

Marketing’s Carbon Footprint

  • Considering Carbon Budgets

  • Exploring the carbon impact of key marketing activities such as digital: websites, email, social media, advertising and also events.

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Learning Outcomes

  • Become carbon literate to formally certify as Carbon Literate with the Carbon Literacy Trust

  • Understand the Sustainable Marketing landscape – aligning application of technical marketing and communication skills, providing a more responsible lens and operating framework

  • Broader understanding of climate change, climate science and Carbon Literacy, with clarity around the urgency for innovations such as circular / regenerative

  • Learning from others via practical, relatable, relevant examples and best practice around innovation, collaboration, partnerships and problem solving – using their skills as a force for good

  • Access resources, ideas and case studies to drive Carbon Literacy certification and to better understand the changing business landscape, aligning commercial performance and targets to support growth and development within the marketing and communications profession

About your Trainers

Gemma Butler, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd

Championing sustainable marketing and leadership, Gemma is the co-host of the podcast series, Can Marketing Save the Planet? She is a 2x published author, Carbon Literate and was awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Former Marketing Director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future.

Michelle Carvill, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd

A strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6M Marketers on the planet. Carbon Literate, awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation and 6x published author. Michelle was recognised as one of the UK’s Top 100 Inspirational Businesswomen in 2021.

You will have access to the content for twelve months.

Login details will be sent by email within 24 hours of booking.

Please get in touch if you have any questions.

For group or team bookings please contact us to arrange purchase.

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