Social Marketing and Cause Marketing - 2 hours / 5 Modules
Course Overview
This course explores social marketing and cause marketing, taking a look at what they are and why they're important. We look at how building them into your marketing strategy, plans and actions could be key to supporting your organisation’s sustainable agendas. Looking beyond the products and services you sell, you’ll consider the broader actions and impacts you can achieve for people, planet and profit.
Social Marketing and Cause Marketing - 2 hours
Designed for Marketers at all levels and disciplines this course explores social marketing and cause marketing, taking a look at what they are, why they're important and how building them into your marketing strategy, plans and actions are key to supporting your organisations sustainable agendas. Social marketing and cause marketing provide a way to change behaviours and build longer term relationships with customers, citizens, communities as well open up opportunities for new partnerships and ways of operating. You'll cover all these elements together with examples and case studies sparking new ideas and tactics you can apply to your own marketing agenda.
5 Modules
Module 1
Social Marketing and Cause Marketing - What are they?
The challenges and opportunities for organisations and Marketers
What is Social Marketing
What is Cause Marketing
Why are they important
Module 2
A Deeper Dive into Social Marketing
What are the opportunities
Where to get started
Examples - What’s been done
Things to be mindful of
Module 3
A Deeper Dive into Cause Marketing
What are the opportunities
Where to get started
Examples - What’s been done
Things to be mindful of
Module 4
A look at why Partnerships are important to Social Marketing and Cause Marketing
The role of Partnerships
The need for collaboration
Module 5
Planning Social Marketing or Cause Marketing Activity
Frameworks to support planning
What to measure
Learning Outcomes
An understanding of what social marketing and cause marketing are.
The role they play in marketing and supporting sustainable agendas.
Why they are an important part of any marketing strategy.
Why use social marketing and cause marketing, and the value exchange.
The challenges and opportunities around social marketing and cause marketing.
How to plan your social marketing and cause marketing activity.
The measures and metrics that are key to social marketing and cause marketing.
About your Trainers
Gemma Butler, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
Championing sustainable marketing and leadership, Gemma is the co-host of the podcast series, Can Marketing Save the Planet? She is a 2x published author, Carbon Literate and was awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Former Marketing Director at the Chartered Institute of Marketing, Gemma develops qualifications and training focused on educating marketers and business across the world on their role in driving a more sustainable future.
Michelle Carvill, Author, Co-Founder / Director, Can Marketing Save The Planet Ltd
A strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6M Marketers on the planet. Carbon Literate, awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation and 6x published author. Michelle was recognised as one of the UK’s Top 100 Inspirational Businesswomen in 2021.
You will have access to the content for twelve months.
Login details will be sent by email within 24 hours of booking.
Please get in touch if you have any questions.
For group or team bookings please contact us to arrange purchase.
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