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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/127b868e-f820-4c53-b867-5d95b569cb38/Ellen+MacArthur.jpg</image:loc>
      <image:title>Podcast - Episode 99: The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-98-protecting-the-planet-one-square-at-a-time-rob-cobbold-native</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/48336294-8878-4651-b894-a11d696b46c2/Native+Podcast+Ident.jpg</image:loc>
      <image:title>Podcast - Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-97-sustainability-and-ai-friends-or-foes-russ-avery-dan-sodergren</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/2a824ac9-5a5b-4331-8ce4-0f5bbeab1b8e/Ai+Podcast+.jpg</image:loc>
      <image:title>Podcast - Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-96-time-for-marketers-to-drive-meaning-and-difference-ozlem-senturk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/4b1c0b78-ecb2-42ef-90dd-fa714120410a/Ozlem+Senturk.jpg</image:loc>
      <image:title>Podcast - Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-95-power-of-research-denise-hicks-c-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/db64b1c9-d60b-4e7c-8a8d-c6818c63b6ef/Denis+Hicks+Ident.jpg</image:loc>
      <image:title>Podcast - Episode 95: The Power of Research &amp;amp; Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C Space - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-94-9-principles-of-sustainability-communication-litmus-consultancy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/2066c344-cc1d-4e8d-a423-25397af6bdc8/Litmus+Podcast+Ident.jpg</image:loc>
      <image:title>Podcast - Episode 94: ‘The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-93-marketing-for-social-change-kian-bakhtiari</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/a8a2c7e6-3508-4574-b786-daa4d9cf306e/Kian+2.jpg</image:loc>
      <image:title>Podcast - Episode 93: ‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bakhtiari, Founder, The People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-92-food-security-education-and-awareness-where-marketing-fits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/c9b66a28-c3ba-496a-ae6a-de5cd5c783c3/Ali+Cox.jpg</image:loc>
      <image:title>Podcast - Episode 92: Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-91-leadership-can-happen-anywhere-chris-marquis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/e1eff7bf-6df1-4a2f-a167-76b8160d3141/Chris+Marquis.jpg</image:loc>
      <image:title>Podcast - Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-90-the-power-of-engaging-employees-driving-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/664bfb98-514b-4b2b-b222-af64887f8074/Kevin+Dunckley.jpg</image:loc>
      <image:title>Podcast - Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-89-the-activist-leader-a-new-mindset-for-doing-business-jon-miller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/4382a9bb-7c74-40ee-b64b-f0819360be8f/Jon+Miller.jpg</image:loc>
      <image:title>Podcast - Episode 89: ‘A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-88-sustainable-leadership-a-mindset-for-leaders-across-the-organisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/202fe83d-e606-4151-9d1a-64987aba7e98/Karen+Hamilton.jpg</image:loc>
      <image:title>Podcast - Episode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-87-data-driven-way-greening-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/3c49fc62-617d-4f49-b513-9bff06ec93f3/The+goodnet.jpeg</image:loc>
      <image:title>Podcast - Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-86-sustainability-greening-your-events-matilde-riley-from-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/8cf983f7-9d64-45b2-9599-f1658e3b5e96/A+-+Matilda-Riley_3000x3000.jpg</image:loc>
      <image:title>Podcast - Episode 86: Can ‘Events’ be Sustainable? with Matilda Riley, Sustainability Consultant at From Now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-85-purpose-driven-digital-greening-your-website-pixeled-eggs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/540a0708-31d9-4dc5-8d69-81350cae048b/Sepas.jpg</image:loc>
      <image:title>Podcast - Episode 85: Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-84-ecosend-considering-the-impact-of-email-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/03cc250b-753b-46e4-9a90-de45a811f44a/James-Gill.jpeg</image:loc>
      <image:title>Podcast - Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-83-oceansaver-ocean-safe-cleaning-products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/09612c08-eff1-432f-b9c7-14fc3a3b19c6/Oceansaver.jpeg</image:loc>
      <image:title>Podcast - Episode 83: The Ocean Begins in your Home, with Adam Parker, Re-Founder and CMO, OceanSaver - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-82-toxic-free-circularity-degrowth-equals-profits-paul-foulkes-arellano</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/b4ce8cda-b953-4442-b48e-b846fcadfd3c/Paul-Foulkes-Arellano_3000x3000.jpeg.jpg</image:loc>
      <image:title>Podcast - Episode 82: Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-81-ocean-literacy-amanda-horn-loless-beauty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/d9b3a093-b43f-402b-8017-25723710e483/Amanda+Horn.jpeg</image:loc>
      <image:title>Podcast - Episode 81: Ocean Literacy - Collective Action for Healthy Oceans and a Stable Climate, with Amanda Horn, Founder, Loless Blue Water Co. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-80-the-role-of-behavioural-science-in-nudging-towards-behaviour-change-with-behavioural-scientist-and-author-patrick-fagan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/4ec54e96-d4a4-46d3-a7aa-992a55f622f1/Patrick+Fagan+Ident.jpeg</image:loc>
      <image:title>Podcast - Episode 80: The Role of Behavioural Science in Nudging towards Behaviour Change, with Behavioural Scientist, and Author, Patrick Fagan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-79-honing-in-on-the-s-of-esg-beth-knight-sustainability-director</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/08fbf2d0-e33f-44a7-8a2c-b0ba5ed238a5/Beth+Knight.jpeg</image:loc>
      <image:title>Podcast - Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-78-unpacking-the-action-intention-gap-sandy-skees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/8bf51034-217d-4dfc-bba0-745037888c69/Sandy+Skees.jpeg</image:loc>
      <image:title>Podcast - Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-77-serious-tissues-social-impact-change-for-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/6ad95ab9-0997-4056-848b-722c030e6629/Chris+Baker+.jpeg</image:loc>
      <image:title>Podcast - Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-76-insects-the-future-of-food-for-our-pets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/e63f8ec1-403a-446a-aa81-4c8fab7180b1/Grub+Club.jpeg</image:loc>
      <image:title>Podcast - Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-75-embedding-circularity-into-brand-upcircle-beauty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/d76aacee-40bf-47c1-aad1-3ab89c354a53/Anna+Brightman.jpeg</image:loc>
      <image:title>Podcast - Episode 75: – UpCircle Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-74-biodiversity-a-competitive-advantage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/942650e4-4cfb-4a09-af69-cd906770532f/Gavin-Sheppard%2C-CEO-and-Founder%2C-Pinwheel-Rob-Cheesewright%2C-Chief-Impact-Officer%2C-Pinwheel.jpg</image:loc>
      <image:title>Podcast - Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-73-biodiversity-how-marketing-can-inspire-people-to-be-part-of-the-solution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/d09690f7-82c5-48eb-afc3-7d9161dee392/Indent_Template_Dr-Samuel-Sinclair_3000x3000.jpg</image:loc>
      <image:title>Podcast - Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samuel Sinclair, Co-Founder of Biodiversify - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-72-meaningful-work-claire-osborne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/5f7a2708-7d3f-47cd-9198-30a335c15072/Claire+Osborne+Ident.jpeg</image:loc>
      <image:title>Podcast - Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-71-part-2-what-does-business-have-to-do-with-nature-xgyrk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/56d43c77-52fc-462a-8a34-89ebebb3ca01/thumbnail_Alexandra-Pimor.jpg</image:loc>
      <image:title>Podcast - Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-70-what-does-business-have-to-do-with-nature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/56d43c77-52fc-462a-8a34-89ebebb3ca01/thumbnail_Alexandra-Pimor.jpg</image:loc>
      <image:title>Podcast - Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-69-can-marketing-save-the-world-nicolas-lambert</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/fe75de4e-ef74-4c1c-9142-5d4dc7d0a3e4/thumbnail_Nicolas-Lambert.jpg</image:loc>
      <image:title>Podcast - Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert, Expert, Author, Sustainable Marketer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-68-acan-activism-in-the-built-environment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/54c4becf-9ea1-4248-8484-fe06052effa0/thumbnail_Brigette-Clements.jpg</image:loc>
      <image:title>Podcast - Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigitte Clements, ACAN. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-67-the-f-list-2023-creatives-taking-responsibility-for-people-and-planet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/a51a7f1b-ce2b-4d7a-9128-782963dbce83/Duncan+Meisel</image:loc>
      <image:title>Podcast - Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-66-building-the-business-case-for-sustainable-marketing-jhcbn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/f0d118b3-93f0-4db7-879f-ccf090e8952a/thumbnail_Caroline-Taylor.jpg</image:loc>
      <image:title>Podcast - Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-65-building-the-business-case-for-sustainable-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/f0d118b3-93f0-4db7-879f-ccf090e8952a/thumbnail_Caroline-Taylor.jpg</image:loc>
      <image:title>Podcast - Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-64-personal-journey-recommerce-revolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/299b506e-276a-4771-bfbe-fcbe5312e84e/thumbnail_Simon-Garnett+%281%29.jpg</image:loc>
      <image:title>Podcast - Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode63-gen-z-consciousandconcerned</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/2e0010e3-f2ca-439c-b1a3-5a02b170826b/Estella-Struck.jpg</image:loc>
      <image:title>Podcast - Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode62-the-green-guides-laura-brett</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/f18fb5b9-e995-442c-a7d1-1cb48dafb715/Laura-Brett-Vice-President-BBB-National-Programs-National-Advertising-Division--New-York-NY.jpg</image:loc>
      <image:title>Podcast - Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode61-offsetting-contribution-mindset-over-compensation-mindset-pinwheel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/6504f3e4-e981-44ca-8a8e-8ef6d4088603/Gavin-Sheppard%2C-CEO-and-Founder%2C-Pinwheel-Rob-Cheesewright%2C-Chief-Impact-Officer%2C-Pinwheel.jpg</image:loc>
      <image:title>Podcast - Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode60-how-wales-is-inspiring-global-future-generations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/b3bc445e-8b68-4989-862f-3708f8306322/thumbnail_Sophie-Howe-Future-Generations-Commissioner-for-Wales.jpg</image:loc>
      <image:title>Podcast - Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode59-marketing-people-powered-movement-fairtrade</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1f5e8144-1c0d-4abe-91db-7cbbb9cc19fc/Jackie+Marshall+ident.jpeg</image:loc>
      <image:title>Podcast - Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode58-transition-to-net-zero-the-environment-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/35b08048-a045-46ea-90a7-5b1b33821d3a/Simon-Dawes.jpg</image:loc>
      <image:title>Podcast - Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode57-make-my-money-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/2658fa4d-3029-4142-be1b-78d254c999fd/Holly-McElhone-Press-%26-Communications-Manager%2C-Make-My-Money-Matter.jpg</image:loc>
      <image:title>Podcast - Episode 57: – “Make your money matter… a powerful action we can, and should, be taking. Holly McElhone, Make My Money Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode56-thegoodfactory-sam-taylor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/97d26fb9-42d7-431c-ae12-1e63e406714f/Sam+Taylor.jpeg</image:loc>
      <image:title>Podcast - Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode55-rob-minto-the-onlii-sustainable-creative-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/7bde4a91-c635-41c5-a3f6-7190ae9c9635/Rob-Minto.jpg</image:loc>
      <image:title>Podcast - Episode 55: – The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode54-jon-alexander-marketing-the-citizens-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/cf69c79c-0ba2-4ade-9e46-58810ae79aa0/Jon+Podcast.jpeg</image:loc>
      <image:title>Podcast - Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode53-marketing-a-critical-changemaker-andylast-mullenlowe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/61d047f8-75c3-46fa-94d3-4d58a1681225/Andy-Last%2C-Executive-Partner%2C-MullenLowe.jpg</image:loc>
      <image:title>Podcast - Episode 53:  – Marketing - A Critical Changemaker - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode52-purposeupgrade-paulskinner-part2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/e29780f8-880f-4ea1-8841-454b09983db7/thumbnail_Paul-Skinner.jpg</image:loc>
      <image:title>Podcast - Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode52-purposeupgrade-paulskinner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/e29780f8-880f-4ea1-8841-454b09983db7/thumbnail_Paul-Skinner.jpg</image:loc>
      <image:title>Podcast - Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode51-greenclaims-consumers-international-oliver-bealby-wright</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/54f68026-b894-480b-98cc-7b0b9d1c4a0a/thumbnail_Oliver-Bealby-Wright.jpg</image:loc>
      <image:title>Podcast - Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-50-integrating-esg-strategic-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1640426e-f9a9-4fce-b5c4-793646ba365d/thumbnail_Ioannis.jpg</image:loc>
      <image:title>Podcast - Episode 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-49-purpose-disruptors-when-agencies-have-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/df90875a-08c1-4e89-bfef-6fd1ebfb32e4/PD+Ident.jpeg</image:loc>
      <image:title>Podcast - Episode 49: Purpose Disruptors - What agencies can do when agencies have agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-48-gemma-michelle-marketingkind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/59cedf98-ed2a-41d6-8f49-b3b59daa2e15/G%26MPodcast.jpeg</image:loc>
      <image:title>Podcast - Episode 48: Can Marketing Save the Planet? The Story So Far… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-47-jo-young-unifida-greening-your-marketing-measuring-carbon-impact-marketing-activities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/e96be166-814c-4497-9ba3-880394fbb62f/thumbnail_Jo-Young%2C-Managing-Director%2C-UniFida.jpeg</image:loc>
      <image:title>Podcast - Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-46-speak-up-now-marketing-in-a-time-of-climate-crisis-wim-vermeulen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/0e27a9eb-d5c0-48bc-8ede-d2a0d5cb1c77/WIm+ident.jpeg</image:loc>
      <image:title>Podcast - Episode 46: ‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-45-tessa-clark-olio-food-waste-sharing-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/06be4f61-4884-44bb-a16d-0b48a2e08058/Tessa+Clarke+-+podcast+ident.jpeg</image:loc>
      <image:title>Podcast - Episode 45: Food Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-44-seth-godin-the-carbon-almanac-what-is-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/89a81f6f-072d-4524-88cf-fa55cc34dda9/Seth+Podcast+Ident.jpeg</image:loc>
      <image:title>Podcast - Episode 44: How Marketers Can Tell a  True Story about Climate Change with Seth Godin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-43-no-awards-on-a-dead-planet-gustav-martner-greenpeace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/01dceda2-71ec-4976-b6ad-370613af617b/thumbnail_Gustav-Martner-Head-of-Creative%2C-Greenpeace-Nordics.jpg</image:loc>
      <image:title>Podcast - Episode 43: No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-42-sustainable-investments-zach-stein-carbon-collective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/42978d67-2a3b-4db2-b6a9-f2d96806628f/Zach-Stein%2C-Co-Founder--The-Carbon-Collective.jpg</image:loc>
      <image:title>Podcast - Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-41-brainprint-biggest-impact-influence-industry-solitaire-townsend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/68052c74-c28b-4b28-a06b-11e46359fa9b/thumbnail_Solitaire-Townsend%2C-Co-Founder-and-Chief-Solutionist-at-Futerra.jpeg</image:loc>
      <image:title>Podcast - Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-40-eco-anxiety-end-of-civilisation-rob-harrison-plastow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/32005cb4-a0e9-473a-8f1b-4da66c6e12bc/thumbnail_Rob-Harrison-Plastow.jpeg</image:loc>
      <image:title>Podcast - Episode 40: Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-39-tonys-chocolonely-unsual-chocolate-bar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/586c59fc-c72e-4c7b-a498-683cb0aaa564/thumbnail_Ben-Greensmith.jpeg</image:loc>
      <image:title>Podcast - Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-38-sustainablemarketingcompass-alexiseyre-paulrandle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/5e0212ed-7058-4eb6-bd7e-9f62f9042c78/thumbnail_Alexis-Eyre-and-Paul-Randle---Co-Founders-of-The-Sustainable-Marketing-Compass.jpeg</image:loc>
      <image:title>Podcast - Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle &amp;amp; Alexis Eyre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-37-wherefrom-adam-williams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/94fcef7a-8ebe-47f6-8eff-81d6863e2666/thumbnail_Adam-Williams%2C-Founder-of-Wherefrom-.jpeg</image:loc>
      <image:title>Podcast - Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode36/the-goodnet-sustainable-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/7626d9ae-d41b-4740-bd64-7f9ef8e99a52/thumbnail_Ollie-Deane-and-Guy-Jones.jpeg</image:loc>
      <image:title>Podcast - Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode35/helen-hepworth-fmcg-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/40346db7-c63a-4ade-9b84-92345a83a1f4/Helen+Hepworth.jpeg</image:loc>
      <image:title>Podcast - Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode34/richard-campbell-giki-zero-pro-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/63539b8a-dadd-44f1-a62d-145961003c68/Rich+-+Giki+IDent.jpeg</image:loc>
      <image:title>Podcast - Episode 34: Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode33-regenerative-business-map-avery-and-brown-russ-avery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/3a937c2b-1bc5-4da8-9a59-561889d92d30/thumbnail_Russ-Avery%2C-CEO---Avery-%26-Brown.jpeg</image:loc>
      <image:title>Podcast - Episode 33: Practical Steps to Building a Regenerative Business - Russ Avery, Avery &amp;amp; Brown - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode32-carbon-literacy-project-phil-korbel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/23eb8956-a938-4500-987f-b8cd07571d86/thumbnail_Phil-Korbel---Co-Founder-The-Carbon-Literacy-Project-and-Director-of-Advocacy.jpeg</image:loc>
      <image:title>Podcast - Episode 32: Carbon Literacy - Realising the Value of Climate Action, with Phil Korbel, Co-Founder - The Carbon Literacy Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode31-circular-computing-steve-haskew</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/02a95bb8-0bce-4cb3-95fd-9e5419885330/Steve+Haskew.jpeg</image:loc>
      <image:title>Podcast - Episode 31: Circular Computing - Because IT shouldn’t cost the earth - with Head of Sustainability, Steve Haskew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode29-scrapp-recycling-made-simple</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/4fd08196-6260-486c-8a90-70b54e01090d/-Marek-Co-Founder-of-Scrapp.jpeg</image:loc>
      <image:title>Podcast - Episode 30: Recycling made simple - with Dan Marek, Co Founder of climate tech start-up Scrapp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode29-too-good-to-go-jamie-crummie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/b6ae08c8-0f32-4453-b6c9-3a4eec52e903/Jamie+Crummie.jpeg</image:loc>
      <image:title>Podcast - Episode 29: Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode28-cma-inside-green-claims-code</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/dd36a772-f37c-48b3-9547-593828268c6c/Cecilia-Parker-Aranha-.jpeg</image:loc>
      <image:title>Podcast - Episode 28: Inside the Green Claims Code with Cecilia Parker Aranha, Director, CMA (Competitions and Markets Authority) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode27-adam-bastock-small99-netzero</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/94381d51-3f0d-4636-b808-66e7be6fcb87/Adam+Bastock+-+Podcast.jpeg</image:loc>
      <image:title>Podcast - Episode 27: How small businesses need to progress towards Net Zero - with Adam Bastock, Founder of Small99 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode26-richard-hagan-crystal-doors-sustainability-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/8d556cb1-a6bb-4102-bfed-3ce40c303ba4/Richard+Hagan.jpeg</image:loc>
      <image:title>Podcast - Episode 26: Leading by Example - Sustainability Leadership - Richard Hagan, Managing Director at Crystal Doors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode25-thehiddenimpactonourplates-sra</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/d6dfc9c8-be44-4cbc-8648-269c05946407/thumbnail_Juliane-Caillouette-Noble.jpeg</image:loc>
      <image:title>Podcast - Episode 25: The hidden impact on our plates - Juliane Caillouette-Noble, Managing Director at The Sustainable Restaurant Association - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode24-duncan-meisal-clean-creatives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/bc4f28ab-a4df-4114-b37f-d450e27734ff/thumbnail_Duncan-Meisal.jpeg</image:loc>
      <image:title>Podcast - Episode 24: Time for the creative industry to stop promoting pollution with Duncan Meisal, Director at Clean Creatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-23-thomas-kolster</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/57c7e058-8bcd-4fc8-b356-df1ba5455a45/thumbnail_Thomas-Kolster.jpeg</image:loc>
      <image:title>Podcast - Episode 23: It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-22-stop-the-traffik-with-ruth-dearnley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/02a4d4e0-7316-4a40-8d77-d8bbb290974f/Ruth+Podcast.jpeg</image:loc>
      <image:title>Podcast - Episode 22: What’s marketing got to do with human trafficking? - with Ruth Dearnley, OBE, CEO, Stop the Traffik - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-21-landorandfitchlucspeisser</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/80aec114-69fb-4486-b6cb-59f80a049ee7/Luc+Speisser.jpeg</image:loc>
      <image:title>Podcast - Episode 21: Brand Led Sustainability with Luc Speisser, Global Chief Innovation Officer at Landor &amp;amp; Fitch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-20-uksif-jamesalexander</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/09419e7e-9719-419f-bcad-d596b8f31e77/thumbnail_James-Alexander.jpeg</image:loc>
      <image:title>Podcast - Episode 20: The role finance plays in moving us towards a sustainable future with James Alexander, CEO, UKSIF - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-19-purposedisruptors-changethebrief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1635343090279-T5TVRP20J0DGMMPZ4GFU/Rob+McFaul.jpeg</image:loc>
      <image:title>Podcast - Episode 19: Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-16-systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development-m9lca-68l3k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1633523900260-B4CBK19VNQSZ972ZZLZU/Alan+Williams.jpeg</image:loc>
      <image:title>Podcast - Episode 18: Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-16-systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development-m9lca</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1632758134889-IANW67Z2R8LHVP94DPLZ/thumbnail_Giles-Stanford.jpeg</image:loc>
      <image:title>Podcast - Episode 17: Sustainability and the Sports Events Industry with Giles Stanford, Director of Global Events at CSM Live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-16-systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1630939007310-F350IEGB8U4FP5M9EV8J/Alex+Mifsud.jpeg</image:loc>
      <image:title>Podcast - Episode 16: Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode15philipkotlersustainablemarketingsustainablebusiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1629202610947-9YCN8TLLELOWN5B0JYD1/Philip+Kotler.jpeg</image:loc>
      <image:title>Podcast - Episode 15: Achieving Sustainable Business with Philip Kotler, Author, Professor - Father of Modern Marketing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode14catherineweetmancirculareconomysustainablemarketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1629196219011-BLR7L2VUYXKECKF6YBPW/Catherine+Weetman.jpg</image:loc>
      <image:title>Podcast - Episode 14: Rethinking Consumerism with the Circular Economy - Catherine Weetman - Author and Founder of ReThink Global</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode13-kressewesling-luxuryandsustainablebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1627464593873-9DFCCIZIVU8U43XIFGOC/Kresse.jpeg</image:loc>
      <image:title>Podcast - Episode 13: Can the Luxury Sector be Ethical and Sustainable? Kresse Wesling - Co-founder of Luxury and Sustainable Brand, Elvis &amp;amp; Kresse</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.canmarketingsavetheplanet.com/podcasts/episode-12-climatecrisis-challengeandopportunity-mikebarry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600b1deadb9634661105d125/1625560833032-7QB39F3NN3HW73136VGN/Mike+Barry.jpeg</image:loc>
      <image:title>Podcast - Episode 12: Climate Crisis - Challenge and opportunity. Sustainability - a true disrupter of business - Mike Barry</image:title>
    </image:image>
  </url>
  <url>
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    <lastmod>2024-09-09</lastmod>
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    <lastmod>2024-09-09</lastmod>
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