The Green Claims Code - What you need to know… CIM Webinar
In this exclusive, open-to-all webinar, join sustainable marketing experts Gemma Butler and Michelle Carvill, co founders of Can Marketing Save the Planet, podcast, site and Sustainable Marketer Manifesto, as they dissect the Green Claims Code, a recent mandate set out by the UK’s Competition and Markets Authority (CMA).
The new code has the power to end greenwashing for good, and lays out six key questions that businesses must align their environmental claims with, or risk facing legal action. Join our live webinar to discover what these questions are, how they can be implemented and common mistakes to avoid when making any green claims.
The six Green Claims Code questions businesses must ask themselves
Why sustainable marketing is crucial for driving change
How marketers can use their powers for good and to find purpose.
This webinar provides you with a practical overview - and you’ll find more resources about The Green Claims code, such as our podcast interview with CMA Director, Cecilia Parker Aranha and our key take aways, tips and do’s and dont’s summarised here.
Michelle and Gemma