Can Marketing Save the Planet? Fireside Chat with MarketingKind

We were thrilled to be invited back to a second Fireside Chat with the MarketingKind team in February.

Caroline Taylor, OBE, former CMO of IBM Global Markets, interviewed us exploring some of the most high profile environmental and sustainability challenges facing businesses and the most practical solutions from the world of marketing.

We covered ideas from our new book Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good and the COM1 - Conference of Marketing, which they are organising for March 14th in London.

The discussion covered everything from our role in narrating a better pathway to sustainability, to shifting how we live, achieving environmental and social growth and recognising Earth a key stakeholder.

We emphasized how important it is for marketers to keep learning, network internally and find ways to build momentum within their oganisations. They gave examples such as Saleforce, whose ‘Earthforce’ started with two employees and has risen to 15,000 members, and Autotrader, with 80% of its staff now Carbon Literate.

To tune in to the conversation… see here https://youtu.be/dfpVKHZsPzA